Here is an example article to show how you can publish optimised content online to promote your company information to a growing, industry specific audience through the power of new media.


What to promote?

tCn Articles gives you the chance to share what's great about your company.  This can include news, press releases, project wins/completions, research, events, initiatives, products, case studies and more.

What can be included?

You can add general text, pdf's, images and of course your company logo that can even link to your website.

You can also embed files including your presentations and videos on platforms such as Slideshare and YouTube among others. 

Here is an example embedded slideshare presentation from tCn members Plastic Surgeon.

His is an example of an embedded tCn video

Optimising Content

Rather than simply adding plain text tCn Articles enables you to add optimised content linking users to specific pages on your website or blog.

This is fantastic for improving your chances of being found on Google and other search engines as part of your Search Engine Optimisation (SEO) strategy.

Audience

Another unique benefit with tCn Articles is the fact that your content will be seen by a relevant, industry specific and growing audience.  Article appear in the news section as-well as the account page of every tCn member.  We are working in collaboration with key Industry Bodies, Trade Associations, Training & Educational organisations offering free access to their members and students.

All membership is completely free for individuals although tCn members have to be approved ensuring their relevance to the UK Built Environment.


SEO and Social Media Sharing

tCn Articles are posted via our official @tCnMembers Twitter account and are often shared by other members and media connections.

The fact that tCn is a content rich website means that optimised content will also rank highly in search engines such as Google giving the chance for even more people to see your information and possibly make contact.


Measuring Success

You can clearly track the effectiveness of your content with the number of views available at the top of each article.

Specific email address or downloadable forms can be added to see how many enquiries the article has generated.


Promote your own content

New technology gives you control to promote your content on tCn by sharing it via Twitter, Linkedin, Facebook, E-mail and E-marketing.