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News Article
28/10/2011 06:38
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views: 388
Categories: Press Release tCn News
Tags: peerindex sustainability tcnsusnow
The most influential tweeters within sustainability will be revealed in the 'Social Media Lounge' at the Sustainability Now event on 9th and 10th November 2011.
With this in mind we caught up with Amanda Jones and the PeerIndex team behind it all.
For those who don't know, can you briefly explain what PeerIndex do?
PeerIndex enables brands to identify and engage with social media opinion leaders for product sampling and interaction. Using proprietary algorithmic influence technology, PeerIndex identifies social media opinion leaders with expertise across a variety of topic areas, from consumer electronics to fly fishing. Once identified, PeerIndex can facilitate connections with these influencers in order to drive positive social word of mouth marketing opportunities. This approach enables brands and agencies to easily and cost effectively integrate influencer marketing into the marketing mix.
With this in mind we caught up with Amanda Jones and the PeerIndex team behind it all.
For those who don't know, can you briefly explain what PeerIndex do?
PeerIndex enables brands to identify and engage with social media opinion leaders for product sampling and interaction. Using proprietary algorithmic influence technology, PeerIndex identifies social media opinion leaders with expertise across a variety of topic areas, from consumer electronics to fly fishing. Once identified, PeerIndex can facilitate connections with these influencers in order to drive positive social word of mouth marketing opportunities. This approach enables brands and agencies to easily and cost effectively integrate influencer marketing into the marketing mix.
What is PeerIndex's involvement in this years Sustainability Now Virtual Exhibition?
We have been working with tCn to identify and promote influential Twitter users within the UK Built Environment and on Sustainability. We are also a sponsoring the tCnSusNow initiative looking at ways social media influencers across various categories can be used to help drive sustainability.
What specific categories have you looked at?
tCn curated various lists via a nomination process starting with a general Built Environment list and then went on to look at UK Architects, Surveyors, Media and Building Product Manufacturers. PeerIndex then analysed the accounts and ranked them based on their authority, activity and audience.
What's different about this list?
We've given tCn a unique sneak peek at some upcoming functionality which allows this community to be organised not by a basic PeerIndex score but topical influence within sustainability. We think it will give a more accurate assessment of the real influencers in this topic.
What are you hoping to get out of the event?
It's great to be involved and help raise awareness of PeerIndex within the building and sustainability sectors. It will also be interesting to see what ideas people have about using the fact that we can now identify key sustainability influencers using social media.
How can people ask questions about PeerIndex or the Sustainability List?
The SustainabilityNow conference is free so the best way to see the list and ask questions is to register for the event and visit the social media lounge.
Find out your social media influence with Peerindex.com or follow them @peerindex.
Register for free at the Sustainability Now Virtual Exhibition or find out about other sponsors and supporters.
We look forward to seeing you in the Social Media Lounge!
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